Behind ETC Collective

15+ years

ETC Collective is led by Aric Williams, a media producer and educator with 20 years in the industry. Since 2006, his career has spanned some of the most recognized names in media: he helped launch Vlad TV — one of YouTube’s most-viewed interview platforms — served as a video editor at Turner Broadcasting and NBA TV, covered the NBA 2K League, and spent two seasons as a videographer for the Atlanta Hawks, capturing live games and social content. Today, Aric brings those same broadcast standards to classrooms, businesses, and creators across metro Atlanta.

Broadcast standards aren't about budget. They're about discipline.

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Serving metro Atlanta and remote clients everywhere. We bring broadcast-level production standards to your organization.